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Corona has just launched their Plastic-Free Six Pack Rings and I couldn’t be more excited!

They are the first major beer company to utilize the innovative new packaging solution already being used by many smaller breweries worldwide.

What does this mean for the world of beer? Hopefully, this will be the start of a worldwide movement in the industry. Now is the time to finally eliminate plastics including six-pack rings that are incredibly hazardous for marine life and our planet.

The plastic-free rings being tested are made of plant-based biodegradable fibers, with a mix of by-product waste and compostable materials. When left in an environment, they break down into organic material that is not harmful to wildlife.

“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating. We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”  – Evan Ellman, Corona Better World Director.

This pilot is part of Corona’s partnership with the nonprofit Parley for the Oceans, and a commitment to address the problem of more than 8 million metric tons of plastic waste entering the ocean each year. The company has conducted beach cleanups for more than a decade but realized that it needed to tackle waste at an earlier stage through better design.
Although at the moment it will only be available in select locations, I am hopeful that this innovation will catch on and become the new “Normal” in terms of packaging.

What do you think? Are you excited to see Corona making the switch?

Who would you like to see go Plastic-Free next?

Photo Credit: Corona